THE NUMBERS ALL ADD UP
8.5m
OF LOCAL READERS WOULDN’T CHANGE THE NEWSPAPERS THEY READ
65%
OF PEOPLE WHO READ A NEWSPAPER EVERY DAY READ A LOCAL NEWSPAPER
67%
OF THE POPULATION LIKE BRANDS THAT INVOLVE THEMSELVES IN THE LOCAL COMMUNITY
62%
OF OUR READERS (1.2m) DON’T READ ANY OTHER PAID TITLE
OFFICIALLY THE UKs 2ND LARGEST DAILY READERSHIP
SOURCE: PAMCO APRILO 19 – MARCH 20 (Weekday Paid for titles)
WEALTH OF THE NATION
Attention is great but spending power is what drives revenues. Our titles attract the most affluent audiences.
75%
MAIN SHOPPERS
£9.1bn
ON CARS
IN NEXT 12 MONTHS
£1.1bn
ON HOLIDAYS
IN LAST 12 MONTHS
£166m
ON GROCERIES
EACH MONTH