THE NUMBERS ALL ADD UP

8.5m

OF LOCAL READERS WOULDN’T CHANGE THE NEWSPAPERS THEY READ

65%

OF PEOPLE WHO READ A NEWSPAPER EVERY DAY READ A LOCAL NEWSPAPER
67%

OF THE POPULATION LIKE BRANDS THAT INVOLVE THEMSELVES IN THE LOCAL COMMUNITY
65%

OF OUR READERS (1.7m) DON’T READ ANY OTHER PAID TITLE

OFFICIALLY THE UKs 2ND LARGEST DAILY READERSHIP

SOURCE: PAMCO JAN 18 – DEC 18

WEALTH OF THE NATION

Attention is great but spending power is what drives revenues. Our titles attract the most affluent audiences.

78%

MAIN SHOPPERS

£25bn

ON CARS

IN LAST 12 MONTHS
£5bn

ON HOLIDAYS

IN LAST 12 MONTHS
£215m

ON GROCERIES

EACH WEEK