THE NUMBERS ALL ADD UP

8.5m

OF LOCAL READERS WOULDN’T CHANGE THE NEWSPAPERS THEY READ

65%

OF PEOPLE WHO READ A NEWSPAPER EVERY DAY READ A LOCAL NEWSPAPER
67%

OF THE POPULATION LIKE BRANDS THAT INVOLVE THEMSELVES IN THE LOCAL COMMUNITY
70%

OF OUR READERS (1.6m) DON’T READ ANY OTHER PAID TITLE

OFFICIALLY THE UKs 2ND LARGEST DAILY READERSHIP

SOURCE: PAMCO APRILO 19 – MARCH 20 (Paid for titles)

WEALTH OF THE NATION

Attention is great but spending power is what drives revenues. Our titles attract the most affluent audiences.

75%

MAIN SHOPPERS

£24bn

ON CARS

IN LAST 12 MONTHS
£4.3bn

ON HOLIDAYS

IN LAST 12 MONTHS
£176m

ON GROCERIES

EACH WEEK